About

Albanian-born, Massachusetts-raised, NYC-educated. I bring a culturally native perspective to social storytelling.

I’m a Senior Creative Lead at OK COOL, where I lead the development and concepting of social content for High Noon. Previously I worked on ByteDance brands like TikTok Shop and CapCut.

Before that I was a Lead Creator at VaynerMedia LA, where I developed high-level, high-quality social content and creative guidelines for major brands including PineSol, Visa, and TikTok.

With a diverse skill set spanning brand identity, design, social content creation, art direction, and production, I specialize in developing visual guidelines, crafting engaging content, and leading product launch shoots. I have hands-on experience with design, motion graphics, video editing, photography, and post-production. My technical expertise includes the full Adobe Creative Suite: Photoshop, Illustrator, InDesign, After Effects, and Premiere. These tools allow me the ability to create high-quality, fully developed content. I thrive on blending culturally relevant moments and conversation with high quality concepts to help brands succeed in the algorithm.

Let’s connect if you’re looking for an ACD who can push creative boundaries and bring bold ideas to life.